Web Survey Bibliography
Title Survey-Based Experimental Research via the Web: Some Observations
Author Brennan, M., Rae, N., Parackal, M.
Source Marketing Bulletin, 10, pp. 83-92
Year 1999
Access date 09.06.2004
Abstract This paper describes two Web-based surveys that incorporated experimental designs, and discusses some of the problems encountered. One problem related to the use of "cookies" and cgi scripts, which were needed to track respondents and assign them to treatment groups. These scripts could not be processed by older versions of browsers, causing a considerable reduction in sample size. There was also drop-off throughout the questionnaire, for reasons that are unclear. Secondly, although incentives were used, these failed to generate either a high, or a speedy, response. These findings highlight the importance of identifying appropriate incentives and developing effective Web-survey management procedures.
Access/Direct link Homepage - journal (full text)
Year of publication1999
Bibliographic typeJournal article
Web survey bibliography - 1999 (45)
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- Back to the Future of Online Polling; 1999; Taylor, H., Terhanian, G., Mitofsky, W. J.
- Nonresponse in Web Surveys; 1999; Vehovar, V.
- Designing Web Usability: The Practice of Simplicity; 1999; Nielsen, J.
- The Design of an International Real Time Data Collection System: SADC-HYCOS; 1999; Andrews, A. J., Pieyns, S., Servat, E.
- Survey research; 1999; Krosnick, J. A.
- Factors affecting measurement stability. More is not necessarily better: Effects of number of items...; 1999; Thomas, R. K.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.
- Question Appraisal System - QAS-99 ; 1999; Willis, G. B., Lessler, J. T.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U.-D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.
- Internet Systems for Evaluation Research; 1999; Watt, J. H.
- 'Once would be enough': some reflections on the issue of safety for lone researchers ; 1999; Kenyon, E., Hawker, S.
- The Effect of Incentives on Response Rates in Interviewer-Mediated Surveys; 1999; Singer, E., van Hoewyk, J., Gebler, N., Raghunathan, T., McGonagle, K.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y.-F.
- Internet Survey Data Collection: The Case Of Webqual; 1999; Deans, K. R., Adam, S.
- Drop-out caused by JavaScript: "I could not have expected this to happen " - A Web experiment...; 1999; Reips, U.-D., Schwarz, S.
- Can Internet Polling Work? Strategies for Conducting Public Opinion Surveys Online; 1999; Flemming, G., Sonner, M.
- Development of a system for on-line evaluation of teaching; 1999; Marsh, J., Jones, Ja., Boehnker, D. N., Mavis, K.
- Improving Electronic Data Collection and Dissemination Through Usability Testing; 1999; Murphy, E. D., Marquis, K., Hoffman, R., Saner, L., Tedesco, H., Harris, C.
- Internet Data Collection at the U.S. Census Bureau; 1999; Kanarek, H., Sedivi, B.
- The internet ... A possible research tool?; 1999; Senior, C., Smith, Mi.
- Casting a wider net; 1999; Marinelli, J.
- Anatomy of an on-line focus group; 1999; Sweet, C.
- On-line focus groups: Mainstream in the millennium?; 1999; Thorne, G.
- In-home CAPI: a new era in data collection?; 1999; Bos, R.
- Recruiting sources for on-line studies; 1999; Bradford, D. P.
- Research and the Internet: a winning combination; 1999; Clarkson, B.
- Surveying collegiate Net surfers; 1999; Wygant, S., Lindorf, R.
- An empirical comparison of traditional and web-based experimental survey administration: Could it be...; 1999; Frey, B. F.
- Japan Has 18 Million Internet Users; 20 Pct. Tried E-Commerce; 1999; Nikkei NetBusiness
- Principis's Web Survey competent for basic tasks; 1999; Marshall, T.
- Complementary and alternative medicine use by patients with inflammatory bowel disease: An Internet...; 1999; Meddings, J. B., Hilsden, R. J., Verhoef, M. J.
- Computer-Assisted Interviewing: The Design and Application of Survey Software to the Wired Suburb Project...; 1999; Hampton, K. N.
- Pollsters.com; 1999; Mitofsky, W. J.
- Realtime Interviewing Using the World Wide Web; 1999; Chen, Pe., Hilton, S. M.
- Comparing Seven Forms of Online Surveying; 1999; MacElroy, B.
- Designing and implementing Web-based surveys; 1999; Lazar, J., Preece, J.
- Overcoming Methodological Concerns in the Investigation of Online Sexual Activities; 1999; Cooper, A., Scherer, C. R., Mathy, R.
- E-mail surveys: what we've learned thus far; 1999; Schuldt, B. A., Totten, J. W.
- Privacy Issues in Internet Surveys; 1999; Cho, H., LaRose, R.
- Research Methodology: Taming the Cyber Frontier-Techniques for Improving Online Surveys; 1999; Kaye, B. K., Johnson, T. J.
- Surveying Through Cyberspace; 1999; Supowitz, J. A.
- Online Research: Methoden, Anwendungen und Ergebnisse ; 1999; Batinic, B., Bandilla, W., Graef, L., Werner, A.
- Ethical decision making in business: A comparison between New Zealand decision makers and a World Wide...; 1999; Frey, B. F.
- Introductory notes on Web interviewing; 1999; Ahlhauser, B.